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It's Happening!!! The Big Shocker???

It's Official! 


Kylie Cosmetics Is Collaborating With Kim Kardashian West


I am Shocked, we are SHOOK!
It was just yesterday, to be honest, it was less than three weeks ago, that social media was alight with the news that reality star-turned-unstoppable fashion and beauty mogul Kim Kardashian was working on a top secret project with Pat McGrath. Pat McGrath is one of the industry's most beloved and influential makeup artists, who just so happens to pal around with the Kardashian/Jenner/West clan on occasion. 


After much fanfare, it was revealed that Kardashian simply played muse in a new video to promote the latest launch from Pat McGrath Labs, Dark Star 006, complete with a glittery, smoky eye that seemingly only McGrath could achieve and a soundtrack by Kanye West. It's clear that Kardashian knows a thing or two about beauty and that she's passed some of the wisdom along to her three-year-old daughter, North, so it was only a matter of time before she joined forces with the biggest up-and-comer in the cosmetics game.
 


On Tuesday, Kylie Cosmetics tweeted a teaser video promising a forthcoming project from two members of America's most famous family. Which can be viewed above. The only information that we can glean is that the mysterious 
"KKW X KYLIE COSMETICS"
joint is "coming soon", and that it likely involves a Lip Kit or gloss, as the duo is shown applying a neutral lip color in the clip. In addition, Kardashian and Jenner are styled to look exactly alike in the promo, from the long, sleek pin-straight black hair, to the golden, glowing skin to the bold brows. 


As you may recall, Kylie most recently did a collection with her sister Khloé. To my recollection, this is Kim's first cosmetics venture since Kardashian Beauty shuttered last year. While this collaboration has both women's names on it, it's clear that Kim Kardashian is the predominant inspiration. With stellar looks like hers and a fan base of millions aching to emulate them, it is likely a smart marketing strategy. 


xoxoxo

M!ss Wiss..

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